Don’t Go Another Day Without Reading These Internet Marketing Tips!

Internet marketing is the best way to get noticed online.Although it may seem relatively easy, there is much to learn for any beginner seeking success with Internet marketing. The powerful advice in the article below can get you some great insight and tips on how to become a professional Internet marketing.

Provide a button that allows others to quickly and easily links back to your website by providing an attractive link-back button. People that think alike will click it and your site will be linked to theirs, and you will enjoy additional traffic.

A little sizzle in your website design can be good, but try not to make it too distracting. You only have around five seconds to bring their attention to your website. If your site doesn’t look interesting by then, they’ll probably already be gone.

You need to create a great site before you can attempt to get it ranked.This is a crucial initial step for anyone who is creating an online company. If your site is functional and visually appealing, you will have less work in the future.

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Make the best use of email for marketing your business. Your subscribers should not feel as if they are being spammed, not annoyed. With a newsletter, you can stay in touch with past customers, and make him or her feel welcome to return to your website.

Big business do not get that way through sheer luck. Do you believe that Coca Cola just hit a stroke of luck when they developed their soda drink idea?They had a superb job of marketing their product.

One good piece of internet marketing that many tend to forget is to simply keep websites simple. Smart owners are aware that not everybody will be able or will want to use this kind of technology. A website can be more functional without such flashy bells and whistles.

Keep your content new and current. A nice up-to-date site is one which will attract more people.

You could also join online communities, read blogs, go to seminars, and download and study e-books.

Encourage readers to imagine life and how much easier it would be when they use of a product you are selling. Your copy should make it seem as if your customer to imagine using your product.

If you want to increase site traffic and improve search engine optimization, and do better in search engine results, unique content. This is even more important for any online retailer that are competing to sell the same items as many other retailers online. You want to be unique and set yourself apart from the other sites, have a trusted employee write it or hire an article writer.

You will gain more business if you allow more payment options available. While it might seem okay to just offer credit cards as a method of payment, you should also let people pay via online payments like PayPal and their own bank accounts.

A good Internet marketing tip is to always come off as someone who is an expert in whatever it is you are offering on your site.

This provides your customers to feel more secure and provide some credibility for your company.

Make your site available to people in many different countries.This means that you would re-interpret your website into different versions need to be in various languages. This can expand your customer base and get traffic from all over the world.

In conclusion, internet marketing is a popular way to get products noticed. If you want to see success with Internet marketing, you must know what you are doing. The advice given to you in the above article was created for you to become both knowledgeable and successful at Internet marketing.

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3 common mistakes made in do-it-yourself PPC

Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.

diy-tools-1920People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it look so easy in its myriad of fanciful videos?

Now, I’m sure there are a lot of smart, self-taught business owners and in-house marketers who have found some success with PPC. But they also have their day jobs, and that’s where it gets tricky to stay on top of all the newest paid search features, trends and strategies that are essential for staying ahead, not to mention trying to monitor and optimize the account daily in between everything else.

Not surprisingly, many do-it-yourselfers end up seeking professional help at some point, and at my agency, we’ve inherited a few of those types of clients. From those, we typically see three common mistakes that DIYers make.

Let’s look at those now, and if you’re a DIYer, you can ensure you’re not succumbing to these common pitfalls.

1. Bidding too low

Let’s start by looking at one of our clients in the legal field who started out as a DIYer. Their bids were set to $50 for “personal injury” keywords. (If you’re familiar with the legal field, you know that sometimes, clicks can cost upward of $150.)

This resulted in less than a 10-percent impression share for this business, and when the ads did show up, they were low in the SERPs, and the click-through rates were dismal.

What DIYers often don’t know is that you can still frequently stay within your budget when it comes to cost per click if you show Google you’re serious and willing to pay (That means jacking up your bids).

While you might initially pay more for the clicks, over time, as your account begins to improve and your Quality Score shows it, you may end up paying around what you initially wanted to spend on clicks — but the icing on the cake is that you’ll probably have more conversions.

When we took over this lawyer’s account, we cranked up the max we were willing to pay for a click to $150. The impression share jumped 90 percent, which made them competitive enough to show up in the search results.

And, over time, their cost per click was between $65 and $72 — not much higher than the $50 they originally bid.

Cost per Click Screenshot

2. Trying to do too much in one ad group

Each ad group should have one job to do, with one focus. A common mistake is to try to make one ad group do too many things by including keyword phrases that are too dissimilar.

As you can see from the screen shot of this account that we inherited, the keywords featured in one ad group are pretty different, and they could easily be broken out into their own individual ads groups.

Ad Group ScreenshotIf you’re a DIY PPC person, this intro video from Google illustrates how to organize your account conceptually.

Having focused ad groups helps you better tailor the message of the ads that are served for those key terms to make them more relevant to your audience and your business.

3. Not keeping up with innovations

One of the hardest parts of AdWords management is keeping up with all the new features and strategies. It truly is a full-time job. So when you already have a full-time job, it’s nearly impossible to do.

This means you can miss out on big opportunities. Opportunities like call-only ads, which our lawyer friend wasn’t exploring at the time, though it was available to him. When we inherited the account, we immediately added it because we knew it can be an important strategy for local service-based businesses.

Call-Only Ads ScreenshotThe client immediately saw results. As you can see from above (measured in seconds), many of the call duration times are 20 and 30 minutes, so we knew prospects were staying on the phone, and that’s a good thing for the client.

If you’re a DIYer, remember that if you take even a couple of weeks off from PPC, you might come back to five new AdWords features you now have to learn in addition to your regular workload. It’s just not worth it!

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Optimize Your Site for Google Answer Box

Have you ever Googled in search for an answer, and gotten the answer right away at the top of search results, without having to click through to a website? Then you have seen Google’s famous (or, depending where you rank in search results, infamous) Answer Box powered by the Knowledge Graph. For search users, it’s a blessing because it provides immediate answers to your questions without additional clicks through to a website.

To website owners, on the other hand, it can be a blessing or a curse. It can be a blessing in two scenarios: if your website is the one that provides the answer for the Answer Box and leads the searcher to click through for additional details, or if your website is the closest search result that provides either a more thorough answer or a next step.

On the flipside, it can be a curse if your website provides the same answer as the Answer Box or if your website is too far down the page so that searchers either get their answer from the Answer Box or the next relevant result instead.

In this post, I am going to dissect some popular Google Answer Box search results to help you learn how to optimize your site and, hopefully, get more clicks.

For the purposes of this experiment, we will be using the Chrome incognito window to prevent as much personalization as possible.

Google Answer Boxes with No Source

First, let’s look at the Google Answer Boxes you just can’t win, or ones where your website will likely never be able to supply the answer. Like today’s date and time. If someone searches for today’s date and time, Google will give them the answer them based on their current location.


While you can’t win in terms of being the source of information for the Google Answer Box information, you can win in terms of what the search user will see next. The key in this instance is the meta description the web page that comes up. What can your web page offer beyond just the date and the time?

Google Answer Boxes with Useless Answers

Sometimes, Google Answer Boxes don’t exactly provide the answer that the searcher is looking for. For example, if someone searches for “when is game of thrones on”. Granted, this one is a tough one to answer since there are so many cable networks, time zones, etc. So considering, you would think no answer is the best answer. But instead, a searcher might get this.


Since Wikipedia is a trusted source, it naturally becomes the source of many of Google’s Answer Boxes. And if you were to click through to this Wikipedia article, you would get the dates of as many episodes of Game of Thrones that are scheduled to premiere. But not exact times.

So in this instance, TV Guide wins the day by ranking below the useless Google Answer Box by providing just what the searcher needs – a guide to when Game of Thrones will be on next on their cable network in their location and time zone.

Google Answer Boxes that Provide All the Answers

Other times, Google provides just the answers a searcher is looking for. So well, in fact, that the searcher may not need any additional info. Like this search for the current MLB standings.


In this instance, if you want to get people to your website, you have a few options. Beneath the Google Answer Box, the searcher will see the latest news about the current MLB standings. This might be a good time to create articles similar to the ones you see above, along with predictions about the postseason like the MLB provides in their in-depth links below the news links.

Further down the search results, you’ll see more MLB standings from other leading publications.

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4 Tips For Mastering Pay-Per-Click Marketing Right Now

When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy?

I’ve talked with the best PPC guys and gals in the businesses to get an idea of what’s working and what’s not.

I want to give you solid, and actionable advice on how you can win in the PPC game.

From all the insights, one trend is clear: it’s going to be a huge year for mobile and social advertising. New social networks have released advertising features, helping brands connect with more customers and share their story.

But that’s not all. Take a look at the expert’s’ top tips for PPC:

1. Mobile PPC

In 2015, more people searched from mobile devices (phones and tablets) than from desktop computers.

In other words, growth in PPC advertising is happening is driven almost entirely by mobile device usage.

With the added impressions from mobile searches, it’s more important now than ever before to make sure your campaigns are optimized for mobile searchers:

Here’s how:

  • First, set up “click-to-call” on all ads. This feature lets mobile searchers click your number and immediately connect with you over the phone.
  • Second, optimize your PPC landing pages for smartphones and tablets. It goes without saying that all your landing pages should be responsive and load extremely fast. The attention span of Internet users is short (and getting shorter). Don’t lose out on conversions with landing pages that load slow or display poorly.

Anyone who willfully neglects mobile PPC will find themselves in the dust. Follow the steps above and you’ll be ready to capture the growing number of people searching from mobile devices.

2. Audience Targeting and Remarketing

One of the biggest changes to PPC in 2015 was the announcement of Customer Match, allowing PPC marketers to target customers in AdWords using their emails.

Given the importance of list building and targeting in Facebook FB +0.25% PPC, this was a welcome feature. Now you can combine the Customer Match feature with remarketing, ensuring that your ads reach customers on your lists wherever they are online.

Combined with mobile advertising, remarketing is a powerful tool. Now, you’re able to remarket to searches specifically based on the device they’re using to search.

For example, someone who clicks your Adwords ad on the desktop could later see a remarketing ad on their iPhone. The benefit here is that the iPhone ad could be designed specifically for converting the user to take some action on mobile, such as download an app.

3. Pinterest Ads

Just recently Pinterest unrelieved a new feature that lets brands upload and schedule promoted pins in bulk. Not only does this open up Pinterest ads to a broader audience, but it allows advertisers to reach consumers based on keywords, a feature not included in Facebook ads.

This makes a shift in social media advertising, from more traditional native ads to a targeted keyword-word based ads. The result is that marketers can create better-targeted, higher quality ads that are relevant to the users they serve, and consumers can make more-informed buying decisions.

To get the most mileage with Pinterest ads, here are a few tips:

  • Use calls to action (CTAs) in your descriptions. Without being too salesy, a subtle call to action can dramatically improve conversion rates on your promoted pins.
  • Focus your keyword targeting. For each promoted pin, you’re allowed 150 keywords. This is way more than enough; I recommend starting with 5-10 core keywords then expanding from there.
  • Go full throttle. At the moment, Pinterest traffic is relatively cheap (compared to Facebook and Adwords CPC). Start your campaigns with high ad bids (I recommend $0.80 to 0.85) and optimize downward from there.
  • Continuously test and optimize your campaigns like a hawk. Though Pinterest ads has been around for a couple years, it’s still in its infancy. Keep a close eye on ad performance to figure out what’s working, and also to avoid overspending on any one particular ad group.

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What’s The Changing SEO Landscape in 2016?

Changing SEO Langscape_Man with Phone and Laptop

If you haven’t noticed, we dig SEO in a big way here at Search Engine Journal. And while we love spiders and all things that crawl (no, we’re not talking about prepping for our Halloween party), we get especially jazzed when sharing our insights with SEO beginners.

SEO is great. We love SEO. You might say we’re a little obsessed with improving the way people, brands, and strategists (whoever!) do SEO. And while there are many awesome ways to learn SEO as a beginner — keyword research, competitive analysis, and site audit — right now, we’re going to cover the changing landscape of SEO to catch you up to speed.

If you’re going to begin your path in SEO, knowing what you do and how you do it is important, but knowing what changes have been made and staying in-the-know will be ever more meaningful in your ongoing efforts.

For example, whenever you begin an SEO audit, there are prerequisites that need to be completed such as crawling the site’s HTML, checking robots.txt for blocked pages, and measuring PageRank of your competitors. But, if you don’t have a basic understanding of SEO history or changes being made over time, how would you know that Google turned off its Toolbar PageRank from its browser in March 2016? And, how does that affect your SEO audit process? AND, how will you know the authority of your website going forward?

For a long time, I viewed my SEO audit process as a task that needed to be done rather than a craft that gives my forthcoming strategies a fighting chance to win new clients or improve organic traffic for my current clients.

Because of the changing SEO landscape and with a little help from the SEJ news Slack channel 😊, the idea of “This is a boring audit that needs to get done” turned into an opportunity to be one of the first to try new SEO tactics or prepare for Panda algorithm update.

After years of working in SEO, I’ve accepted that it’s hard to keep up with every new algorithm change and the hottest trends conference goers chat about. So, in hopes to spare you, all SEO beginners can check out the latest SEO changes below. Huzzah!

Misconceptions Around SEO

As agencies, consultants, and freelancers we see common misconceptions with SEO, it’s likely because context, personal preference, experiences, and lack of knowledge often muddy the effects SEO have on our websites. So, to clients, the idea that SEO strategies such as building high-quality backlinks or updating your local listings with accurate information are able to evoke some sort of large increase of traffic to your website seems about as realistic as having a psychic predict your future.

There’s still a lot to learn and consider if we look for practical ways to begin our SEO strategy. First, let’s start with the basics.

Ummm SEO, What Does That Mean?

It’s human nature to change. From I Am Jackie Robinson to A Christmas Carol, the characters in these narratives (whether truth or fable) help represent the lifeblood of how it’s human condition to change. With that, technology changes. From Pong to MacBooks, technology adapts just as humans do.

The same goes for search engines: at the end of the day, SEO evolves with humans and technology, but what you do with those changes rely on your ability to adapt.

Before we enter down the rabbit hole of the recent revolutions of SEO, it’s important to know how search engines work. Look at it like this: Last month I needed to find a pair of shoes for a wedding. So, I typed the Google search box “Where to find black shoes for a wedding?” and received over 80 million results.

80 million search results

Google, a search engine, is the middle man for searchers (like me!) and the content on the internet. As search engines become more sophisticated, these 80 million results become tailored to my search history and preferences to serve up more high-quality content that I’ll most likely be interested in clicking.

SEO, SEM, PPC, (and other triple-lettered iterations) serve as a driving force of getting your content to perform well in the search engines. If you’re curious about looking deeper into the secret inner workings of Google’s algorithm, the new Search Quality Ratings Guidelines Google announced at the end of March 2016 is about as close as you’re going to get. This document was originally released in November 2015. The guidelines emphasize local and mobile and reduce the supplementary content.

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Boca Raton Dentist Marketing Tips For Fastest Growth Of Their Practices

Boca Raton Dentist MarketingYou’re about to discover the secrets of fast dental practice success with Google AdWords. Google AdWords is an incredible opportunity for rapid growth and profits and is an advertising platform unlike anything ever created in the history of marketing. If you are ready to learn about generating leads online and growing the bottom line of your dental practice, let this be your guide.

I’m excited to have this opportunity to reach out to Cosmetic dentists and dental professionals like you that are looking to dominate the internet and grow your dental practice. It’s an exciting time for you right now. There is a world of opportunity right in your own community that is just waiting for you to tap into it, and I’m going to show you how.

When it comes to marketing, everything you do needs to get real, measurable results. This is MUCH different than a big ad agency creating national campaigns for a big fast food chain. There are a lot of factors that go into getting solid results including business niche or marketplace, but what I will say is that the tips and strategies I will be detailing are a fantastic way for any dental practice to see solid, measurable growth in their business.

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Amazon Is Quietly Eliminating List Prices

SAN FRANCISCO — In a major shift for online commerce, Amazon is quietly changing how it entices people to buy.

The retailer built a reputation and hit $100 billion in annual revenue by offering deals. The first thing a potential customer saw was a bargain: how much an item was reduced from its list price.

Now, in many cases, Amazon has dropped any mention of a list price. There is just one price. Take it or leave it.

The new approach comes as discounts both online and offline have become the subject of dozens of consumer lawsuits for being much less than they seem. It is also occurring while Amazon is in the middle of an ambitious multiyear shift from a store selling one product at a time to a full-fledged ecosystem. Amazon wants to be so deeply embedded in a customer’s life that buying happens as naturally as breathing, and nearly as often.

“When Amazon began 21 years ago, the strategy was to lose on every sale but make it up on volume,” said Larry Compeau, a Clarkson University professor of consumer studies. “It was building for the future, and the future has arrived. Amazon doesn’t have to seduce customers with a deal because they’re going to buy anyway.”

Or so Amazon hopes. Digital stores live by Alec Baldwin’s maxim in “Glengarry Glen Ross”: “Always be closing.” The retailer has been experimenting with another method of closing a sale. It tells the potential buyer what the price used to be on Amazon.

For example, Amazon originally promoted the Rave Turbo Chute as being discounted by 36 percent. Then, all mention of a discount was dropped and the 60-foot water slide was simply listed at $1,573.58, with an explanation that it used to be $1,573.59 — one penny more. Then, it dropped the old/new price comparison. Then, it dropped the price to $1,532.01 and put the comparison back.

“They still need to showcase deals, but the question is, How?” said Michael Kovarik, who runs a comparison-pricing start-up called Rout.

That is why stores love big discounts: they work. In studies by Mr. Compeau and others, the perception of a deal is often what makes the purchase happen.

“We’ve been conditioned to buy only when things are on sale,” said Bonnie Patten, executive director of, a consumer information site. “As a result, what many retailers have done is make sure everything is always on sale. Which means nothing is ever on sale.”

Amazon has both benefited from that conditioning as well as encouraged it, which is most likely why it is changing cautiously. It began eliminating list prices about two months ago, pricing specialists say, both on products it sold itself and those sold by other merchants on its site. The retailer did not return multiple requests for comment.

“Our data suggests that list prices are going away,” said Guru Hariharan, chief executive of Boomerang Commerce, a retail analytics firm. Last spring, Boomerang compiled a list for The New York Times of 100 pet food products that Amazon said it was selling at a discount to a list price. Only about half of them still say that.

“Amazon is a data-driven company with very few sacred cows,” Mr. Hariharan said. “At the very least, it is conducting a storewide test about whether it should change its pricing strategy.”

With a majority of Amazon products, the presentation of a bargain used to be front and center. Take, for example, the Breville Infuser Espresso Machine. A few months ago, Amazon said this was an $800 machine that it was offering for $500, a discount of 38 percent.

Two articles in The Times earlier this year on the problems with online list prices drew on a randomly assembled list of 47 discounted housewares, leisure and other products on Amazon, including the Breville Infuser.

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Over the Fourth of July weekend, the list price was gone for 39 of those products. The Infuser page, for instance, simply said what it would cost to buy at that moment, which was $483. Nineteen of the product pages tried to encourage a sale by pointing out that the price used to be higher on Amazon, although no time period was given.

“Amazon is showing it can fix the problem if it wants to,” Ms. Patten said.

The problem with list prices or, as they are sometimes called, manufacturers’ suggested retail prices, is that they are regularly more of a marketing concept than what anyone is actually charging. When Amazon was saying the list price of the Breville Infuser was $800, Breville itself was selling the machine for $500 — about the same as Amazon. Other retailers sell it for $500, too. Breville confirmed the price was $500.

Bargains online and offline that are not real bargains are breeding legal action, much of it using a tough California law against deceptive advertising. New cases have been filed in the last few months against Macy’s, J. Crew, Gymboree, Ann Taylor, Ralph Lauren and the website Wines ’Til Sold Out, according to Twenty-four cases were filed in the first six months of 2016, nearly as many as the 25 in all of 2015.

There have been at least 10 settlements. In April, a Los Angeles judge gave preliminary approval to a $6 million offer by Kohl’s Department Stores. That deal came on the heels of a $50 million preliminary settlement by J. C. Penney.

Amazon itself was the target of a fake-discounts suit — an unexpected development, because all Amazon customers agree to go to arbitration instead of court. A judge dismissed the complaint but the plaintiffs are now appealing, saying the arbitration clause is “unconscionable” and should be invalidated. Amazon declined to comment on the suit.

The shift away from list prices is taking some merchants on Amazon by surprise. A seller named Travis complained in an Amazon forum that the list price on his product — which he did not identify — had disappeared from the site. “I’m well aware that it is bogus but it is a common marketing tactic that works very well at boosting sales,” he wrote.

Amazon also appears to have stepped up its monitoring of a vendor system that allowed some sellers to insert data that listed their products as 99 percent or even 100 percent off. Another Amazon seller who complained that his list prices were not showing up said he was told by the retailer that it was routinely checking list prices on other sites.

Mr. Kovarik of Rout said his analysis indicated that Amazon was regularly eliminating more list prices. “In early May, about 29 percent of the products we saw were missing list prices, but now the number is up to about 70 percent,” he said.

Amazon has always focused on driving revenue while disregarding profits. That had many implications: It was driven to try new things; it could undercut any competitor who focused on price; it could literally buy customer loyalty.

In Amazon’s third decade, with its complete domination of the e-commerce landscape, there are signs it is beginning to emphasize the value each customer brings.

“They are trying to figure out what product categories have customers who are so tied into the Amazon ecosystem that list prices are no longer necessary,” Mr. Compeau, of Clarkson, said. In some categories, like groceries, Amazon seems to be using just one price, the buy-it-now price.

If Amazon brings the milk and music into your house, not to mention videos and e-books and the devices to consume them on, as well as a hot dinner and just about any other object you could want, that presents a pricing challenge of a different sort. Untangling what those deals are worth — as opposed to what they cost — is probably impossible.

“Twenty years ago, we were hesitant to trust online companies with our credit card information,” Mr. Compeau observed. “Now we’re being asked to trust them completely.”

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